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Noon By Noor to Unveil Collection at London Fashion Week

Bahraini label Noon By Noor, founded by cousins Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa, is set to showcase its Spring/Summer 2026 collection at London Fashion Week.

Event Details

The debut is scheduled for September 19, 2025, during the official program of London Fashion Week, which will run from September 18 to 22.

Brand Roots & Aesthetic

Established in 2008, Noon By Noor has become known for its relaxed yet refined style. The label blends masculine tailoring, such as oversized shirts, blazers, and wide-leg trousers, with feminine touches inspired by art, architecture, and nature. This approach results in pieces that are wearable, versatile, and subtly expressive.

Craftsmanship & Expansion

Most of the brand’s production remains in Bahrain, highlighting its commitment to local craftsmanship and creative oversight. In 2024, Noon By Noor opened a boutique at The Ritz-Carlton in Manama, strengthening its presence in the region while continuing to present collections at both New York and London Fashion Weeks.

Previous Collection Inspiration

Earlier in 2025, Noon By Noor presented its Fall/Winter collection at Somerset House in London. That line was inspired by Bahraini architecture, particularly the multi-level car parks in Muharraq designed by Swiss architect Christian Kerez. The collection featured sculptural jackets, draped bodices, and sliced silhouettes, with minimal embellishment. Texture and fabric innovation took center stage, with designers using a technique of fraying wool tweeds and layering them over tulle to create a new lightweight textile.

Designer Insight

Shaikha Noor Al-Khalifa has emphasized that the constant presence of art and architecture in Bahrain remains one of the most important sources of inspiration for the brand.

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